4. Experimentation: Putting Plans into Action

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A great deal of action unfolds in this step: experimenting with potential solutions and real-life testing. The preceding steps have focused on answering the what and why—reasons to enact change—whereas step 4 targets the how. By seeking to change practices, or commonly held modes to complete goals and tasks, and to alter or remake systems aligned to the overarching vision, “re-direct the blue economy to support thriving coastal communities and societies,” we work with the concept of transition mechanisms.

Implementing and experimenting should be a part of a co-creation* partnership. If research is focused only on long term goals, the process easily becomes extraction of knowledge and effort spent by local participant without clear benefits. While researchers may generate reports and publications that will contribute to larger goals, there needs to be more immediate outcomes built into the process. In praxis that could be a small pilot project* as exemplified here in stepping stone 4. Pilot projects can cover local events and celebrations, educational programs or support for local businesses, but can also be data collection and analysis that is specifically needed in a local community to advocate for change or influence. The core requirement is that it involves action with a concrete goal – in response to the knowledge and needs generated earlier in the process. The action should aim for visibility and tangible outcomes. An important part of this stepping stone is to have previously built local capacity to act and learn together. Learning together and building new skills is a core element of a process aiming for local empowerment*. It is important that attention is given to both process and outcome along the way and in particular, as the co-creation partnership moves toward leaping onto stepping stone 5.